My work
Spending almost 4 years at one of the best ad firms in India didn’t just teach me how to efficiently write good copy, it also taught me how to adopt a brand’s voice.
I follow these same principles with everything I write.
Ad Films
Print Communication
Swiggy adapted their Matchday Mania campaign for the 2018 FIFA World Cup. This is the Outdoor + newspaper campaign that followed.
After the 3rd season of the Himalayan Highs, TVS decided to re-launch the Zest110 with newer colours and design elements. These were the event collaterals.
'Built for the city. Tested in the Himalayas' became a mainstay in TVS Zest110's advertising following Himalayan Highs 3.
ACT Fibernet is one of India's first ISPs to use fiber optic cables. They sponsored the Times Lit fest and tasked us to come up with a brand connection. This is what followed.
The Scooty Pep+ enjoyed a great deal of brand loyalty in Tamil Nadu, but brand fatigue started to set in and sales of TVS' most successful scooter fell for the first time in years. This was the campaign that helped them regain their footing.
The very first newspaper ads after winning the pitch for the ACT Fibernet business.
An invite extended to Tanishq's most loyal customers following the launch of the 2018 Onam Collection.
Tanishq had designed jewellery for the film Padmavat, and following it's stint in theatres, the brand decided to auction off the jewellery. This was the invite for that event.
Radio Ads
Swiggy Matchday Mania: 2018 FIFA World Cup
These are the radio ads that Swiggy ran in Kerala and West Bengal during the World Cup season. I’ll never forget this campaign because after trying many different voice actors for the ‘Spanish’ ad, we ended up using my voice!
ACT Fibernet
ACT wanted to be known as the de-facto ISP for home internet, and thank to the launch of JIO, their dominant position in Karnataka and Andhra Pradesh was under threat. This radio campaign was produced as a response.
Digital Content
SpeedToq
Despite the amount of time it takes to develop streams of content for my clients, I do my best to explore other interests. Motorsport has always been a passion for me, and I spent a significant part of 2019 at race tracks and rally courses, shooting images and writing reports for SpeedToq, an Instagram page and Medium publication I started.
Punliner
My Instagram page, Punliner initially was as a way of getting my puns out there. But, after my friend got on board to provide illustrations and a visual language, its growth rates improved massively. It eventually became a platform through which we pitch branded social media content and strategy to companies looking to build a presence on social media.
In addition to these online properties, I also write for personal satisfaction on my Medium page.